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15,000 consumers and 600 CMOs worldwide identified “Purposeful Positioning” as the key driver of marketing success.
69% of people expect business-led innovation to improve society.
80% of over-performing companies said they linked everything they did to purpose , compared to only 32 % of under-performing companies.
Companies who incorporated strategic innovation saw EBITDA growth of 22%.
2.5 times more growth occurred for brands who are perceived as having a high positive impact on people’s lives than brands with low perceived impact.
I believe we all already know the solution. But to know how to get there, we need to think out of the box. My goal is to keep finding those unconventional connections and paths forward so that we can create a better, more sustainable future.
For most of my adult life, I’ve explored transformative connections between technology and society, developing successful products & startups that found innovative ways to bring communities together.
In my experience, I’ve discovered that innovation can be found by thinking simpler. As disruptive as a new idea can be, it won’t have nearly as much impact if it’s built on a complex, messy foundation. That’s why I’ve made it my mission to help companies and leaders develop beautifully simple strategies for implementing positive changes that have the power to create a more joyful future.